Egypt’s ecommerce market, currently valued at USD 7 billion, is projected to grow to nearly USD 12 billion by 2027, indicating a rapid rise in online shopping and a shift towards a digital economy.

E-wallets are leading among digital payment options, accounting for 15% of online transactions. However, cash continues to be widely used, as Egyptians use cards for less than a third of online purchases.

Mobile usage significantly impacts ecommerce, with over 40% of online purchases made via mobile devices. This trend is likely to grow as mobile connectivity improves.

Prepaid cards dominate Egypt’s payment card landscape, with 32.1 million in circulation, compared to 25.3 million debit cards and only 5.6 million credit cards. This reflects the accessibility and popularity of prepaid options.

Mastercard is the leading card network, holding 55% of the market, while Visa represents 45%, showcasing a competitive card market in Egypt.

Cash remains the dominant form of payment, accounting for approximately 94% of all transactions, largely due to limited banking services in rural areas and the high percentage of unbanked citizens (67%).

Digital payment platforms like Fawry and InstaPay are making strides in reaching the unbanked population, offering services such as bill payments, money transfers, and cashless transactions that support Egypt’s transition toward a digital financial ecosystem.