Preferred Payment Methods for eCommerce

Country Payment Mix

  • According to a 2021 survey by Statista, 55% of respondents use digital wallets as the main payment method for online transactions in Kenya, while cash on delivery (COD) and cash in advance was used by 52% and 22% of respondents respectively.

  • Further data showed that credit and debit cards were used by 23% of survey respondents, while 14% used direct debit and vouchers.

  • M-Pesa is the most popular and commonly used mobile payment platform in Kenya with 30 million users in the country. It is used almost everywhere in Kenya, even in the most rural areas.

  • Eighty percent of adult Kenyans use mobile money accounts with transactions via mobile devices. And with its large rural and unbanked population, these types of payment methods are expected to thrive.

  • BNPL payment industry in Kenya [22] has grown over the last year, supported by the increasing eCommerce penetration along with the impact of economic slowdown due to the pandemic. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 52.5% for 2022-2028.

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